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1 defensive spending
Englisch-Deutsch Fachwörterbuch der Wirtschaft > defensive spending
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2 defensive spending
марк., учет = competitive-parity method -
3 defensive spending
Реклама: затраты оборонительного характера (для противодействия конкурентам), оборонительные затраты -
4 competitive-parity method
марк., учет метод конкурентного паритета, защитное бюджетирование (определение расходов на рекламу исходя из рекламных расходов конкурентов; в основе метода лежит идея, что для защиты от конкурентов необходимо расходовать на рекламу так же много или также мало, как конкуренты)Syn:competitive parity budgeting, match competitors method, defensive budgeting, defensive spending, competitive parity 1), competitive match methodSee:Англо-русский экономический словарь > competitive-parity method
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